BRAND IDENTITY FOR THE ANDALUSIAN BIOTECH FOUNDATION
This design was inspired by concepts inherent to the genome, such as: print, combination or modularity.
We aimed to emphasise the idea that the genome encodes life, therefore, we focused on giving importance to the interactions of the different graphics involved in the brand’s visual language; giving it a fractal feel.
Keeping all of the abovementioned in mind, we created an infinity pattern that depicts a dynamic abstraction of the combination of gene segments, which could easily adapt to any medium, format and color, meeting a wide range of marketing needs.
This infinity pattern gave birth to a symbol that conveys a microscope look feel, but also resembles a fingerprint or even a mandala. Such symbol could be used either on its own, on top of the pattern or as part of the brand’s combination mark.