Brand Identity for an osteopathy clinic in Las Palmas de Gran Canaria (Canary Islands, Spain).
This design was inspired by the similarities between the spine and bamboo.
The complexity of the tough but flexible articulated structure and the stem shape.
Apart from the abovementioned physical features, we aimed to depict a metaphorical parelilism: the key is a strong foundation. Went Bamboo is planted, it starts by growing only its roots, and it does so for seven years. Afterwards, it can rapidly reach 32 meters in height. And because its strenght comes from the roots, even if you cut it out it will keep on growing.
Bamboo’s hability to stand straight beside its great height is due to its huge flexibility, that enables it to easily adapt to the existing conditions.
Like Bamboo, personal growth arises from the patience of cultivating the interior life, in order to have a strong foundation, as well as being flexible enough to adapt to the everchanging world around us.
‘I am I and my Circumstances: Neither Biologism nor Rationalism’
_José Ortega y Gasset
With all of the abovementioned in mind, we created a minimal abstraction, which is based on the concepts of repetition and versatility.